Karen brings more than 30 years of marketing leadership experience from financial institutions in New England and the Mid-Atlantic, including multi-national banks, regional banks, community banks and credit unions. She has driven brand messaging, managed digital marketing and social media, leveraged strategic sponsorships, marketed new product lines, and served as an organization spokesperson and liaison to the community.
In her new role, Karen will oversee all marketing activities at The Savings Bank. Karen will plan and direct corporate branding and marketing strategy, digital and traditional marketing, CRM, sponsorships, communications and public relations.
Karen received a BA in Economics from the State University of New York College at Cortland and an MBA in Finance and Information Systems from Pace University.
Active in professional and community organizations over the years, Karen is a member of the New England Financial Marketing Association. She is past chair of America’s Credit Union Museum National Marketing Committee, and former board secretary of the New Hampshire Military Assistance Foundation and Seacoast Salutes Organization. Karen currently serves on the board of directors of the Great Bay Figure Skating Club.
“We are pleased to welcome Karen to The Savings Bank team,” said Bob DiBella, President and Chief Executive Officer of The Savings Bank. “She brings a wealth of experience in marketing strategy and delivery, data-driven financial marketing, and community engagement to our team. Perhaps most importantly, Karen has a strong passion to serve customers and communities to help them thrive. We wish her every success in this new position.”