Wakefield, MA – The Savings Bank proudly welcomes George Nugent as its new senior vice president of marketing, bringing over 20 years of expertise in strategic communications, brand leadership, and customer engagement.
Nugent will lead the Bank’s marketing department, overseeing efforts to strengthen the market position, deepen customer relationships, and drive sustainable growth across all lines of business.
“George’s deep expertise in marketing and passion for community engagement make him the perfect fit to lead our efforts in strengthening customer relationships and driving sustainable growth,” said Raichelle Kallery, President and CEO at The Savings Bank. “We’re excited to have him join our team as we continue to evolve to meet the needs of our customers and communities.”
Most recently, Nugent served as Vice President, Marketing Manager at Enterprise Bank, where he developed and executed bank-wide marketing strategies to support sales, customer acquisition, and brand visibility. He played a key role in growing awareness for both the bank and its wealth management division while leading a high-performing marketing team.
Prior to Enterprise Bank, Nugent held leadership positions in healthcare and nonprofit sectors.
“I’m excited to join the team at The Savings Bank,” said Nugent. “I look forward to working for a true community bank that has real, local impact for individuals, families, and businesses in Middlesex and Essex Counties.”
Nugent is a graduate of Northeastern University with a Bachelor of Science in Communications Arts and completed the Core Certificate in Nonprofit Management and Leadership atTufts University’s Tisch College of Civic Life.
He is active in local community organizations, currently serving on the board of the Center for Hope and Healing and on the Grants Committee for the Greater Lowell Community Foundation.
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Founded in 1869, The Savings Bank is a trusted community bank dedicated to providing exceptional financial services. With a commitment to fostering strong relationships and supporting local communities, The Savings Bank offers a comprehensive range of banking solutions, including personal and business banking, lending, and wealth management services. For more information, visit www.tsbdirect.bank.
